100 Ways to Win Contest
Dasha was previously the lead copywriter at creative agency Scratch. She worked directly with the creative director and was part of every stage of this campaign from brainstorm to final-sign off; she acted as the writer and editor on all the content for the "100 Ways to Win" contest. The campaign was designed to create more user-engagement with Frigidaire Gallery's collection, specifically their Custom-Flex Refrigerator.
Scratch designed and developed an online contest to promote the Frigidaire Gallery® Custom-FlexTM refrigerator with the 100 Ways to Organize feature. The contest was accompanied by display advertising, Facebook advertising, as well as social media promotion. Users were invited to win a secondary prize by sharing the contest with their friends. The share option was utilized to create some viral buzz across social media channels, that would in turn drive to the Frigidaire Gallery® contest and website.
 Original content on Scratch website.