DALLA formerly HD Homme is a luxury menswear brand based in Toronto, Canada. Dasha worked as the Social Media Manager and Editor for two years when the brand was still in its start-up stages. She helped grow the Facebook from it's inception to 10K followers within the first quarter. From there, Dasha curated strategic social media calendars that entailed she produced, schedule, and post on-brand content for all the social media pages. Additionally, she wrote all the articles and managed brand's style blog which featured behind-the-scenes, upcoming collections, lifestyle and style posts.
Find some more examples of this work via Instagram.
This position enabled Dasha to work directly with the designer and the PR team to create press releases, press kits, and upcoming collection campaigns to get the buzz going. The collections walked the runways of Toronto and New York Fashion week; and were worn on 2014/2015 red carpets at award shows such as The Grammys, The Golden Globes, and The Academy Awards. We casted talent for the brand's first couture collection, such as international model Nick Bateman, and America's Next Top Model winner Don Benjamin.