JustBake is an online lifestyle channel devoted to easy-to-follow baking lessons for the busy professional. This simple recipe service is intended for the individual who is either too "busy" to cook, or who feels overwhelmed by the idea. The mission is to bring busy people together and form a community around the love of simple baking.
This was a sample pitch for a brand we created to encourage the essence of cooking as a homemade, relaxing, and imperfect (though delicious) practice. The campaign incorporated lengthier recipe videos for the inexperienced-chef to follow along while Every recipe was health conscious with a variety of dietary options, such as vegan and/or gluten free.