PSHSA Prevention and Awareness Campaigns
Digital Marketing Campaign
Public Services Health & Safety Association
Scratch joined forces with Ontario’s Public Services Health & Safety Association (PSHSA) to communicate their prevention system through new campaigns to raise awareness. Formerly Scratch's lead copywriter and content strategist, Dasha had written the content for this project. The campaign strategy consisted of informative content followed by many call-to-actions to promote PSHSA services to their target Ontario markets using online advertising, Google AdWords, community management, online PR, social programs, as well as developing a landing page and an email campaign.