PSHSA Prevention and Awareness Campaigns

Project

Digital Marketing Campaign

Client

Public Services Health & Safety Association

Description

Scratch joined forces with Ontario’s Public Services Health & Safety Association (PSHSA) to communicate their prevention system through new campaigns to raise awareness. Formerly Scratch's lead copywriter and content strategist, Dasha had written the content for this project. The campaign strategy consisted of informative content followed by many call-to-actions to promote PSHSA services to their target Ontario markets using online advertising, Google AdWords, community management, online PR, social programs, as well as developing a landing page and an email campaign.

[1] Full campaign and original content on Scratch website.  [2] PSHSA.